In May, poor sales forced it to drop its route from the Midlands airport to Boston and reduce capacity to New York’s Newark. The New York route was later cut entirely, along with services from Birmingham and Stansted to Toronto, with the airline blaming a delivery delay from Airbus. Now Primera has scrapped all services from Birmingham, both long- and short-haul, from the end of October until further notice – putting the holiday plans of thousands of Britons in peril. “Primera Air is ceasing operations from Birmingham Airport to Alicante, Tenerife, Las Palma, Reykjavik and Malaga due to capacity reduction,” the Icelandic-owned airline said. It is also stopping flights to Palma and Barcelona from September 3. On the Primera website, searches for flights to destinations including Tenerife, Malaga and Gran Canaria from Birmingham were not possible beyond October. It is not immediately clear whether the blame lies with the airline or airport but a spokesperson for Birmingham, the UK’s seventh busiest airport, said: “We regret that, for operational reasons, Primera Air is unable to continue flying from Birmingham Airport this winter. This is disappointing, especially as there is so much demand for these destinations. “We are pressing the airline to provide refunds as quickly as possible to allow passengers to rebook with other carriers from Birmingham. We are very sorry for those people whose plans have been disrupted.” The renaissance of Britain's regional airports – and the curious destinations they now serve Primera said that all affected passengers had been informed of the cancellations and that it was “committed to minimising any disruption and... deeply sorry for the inconvenience this may cause”. From the end of September, the airline is also dropping its route to Alicante from London Stansted and from October is reducing capacity to Malaga. Primera has embarked on aggressive growth over the last year in an attempt to rival the likes of Wow and Norwegian, both of which offer low-cost long-haul services from Europe to the Americas.
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